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Digital Marketing


Course Objectives


  • Understand the conceptual framework of Digital Marketing
  • Understand How Customers behave in digital space
  • Understand the concepts of Value Creation, delivery and communication in digital space
  • Legal and Ethical Issues in Internet Marketing
  • Understand the workings of paid advertisement and search engine optimized advertisements on popular search engine.
  • Understand how to use web analytics and the concept of ROI in Digital space
  • Understand the usage of Social Media
  • This course helps the companies to Increase brand awareness, drive sales and/or leads
Scope
  • Today, no marketing plan or strategy is complete without digital strategy. Almost all industries have been using digital marketing to build brand, generate leads or sell.
  • As the world is getting more and more digitized in every respect, Digital Marketing is a booming career option today. With striking features like cost-effectiveness, instant response, flexibility, convenience, effectiveness, Digital Marketing is making a strong impact in the world of Marketing and Advertising.


100 Hrs, 3 Hours a week

Training Process
  • Theory
  • Practical
  • Assignment
  • Internet Marketer
  • Case study
  • Certificate
  • Evaluation
  • Course Leaning Outcomes/Job Role
  • Digital Marketing Expert
  • Digital Marketing Manager
  • Lead Generator
  • Digital Content Writer
  • SEO Specialist
  • Digital Sales Executive
  • Digital Marketing Specialist
  • Social Media Specialist
  • Web analytics
  • Entrepreneur
  • Digital Marketing Trainer
  • Digital Marketing Consultant
  • Freelancer
  • Digital Marketing vs Traditional Marketing
  • Affiliate Marketing
  • Analytics Marketing
  • Blog Marketing
  • Email Marketing
  • Mobile Marketing
  • Content Marketing
  • Email Marketing
  • Inbound Marketing
  • Mobile Marketing
  • Search Engine Marketing (SEM)
  • Search Engine Optimization (SEO)
  • Social Media Marketing (SMM)
  • Social Media Optimization (SMO)
ADVANTAGES OF ADVANCED CERTIFICATION IN DIGITAL MARKETING
  • 3 Years UG degree approved & specialized in Digital Marketing
  • Certificate from Digital Vidya on SEM
  • Certificate from Edx
  • Certificate on Google analytics from Google
  • Certificate on Facebook ads and Marketing
  • Guaranteed placement
  • Opportunity to handle marketing campaigns independently
  • Industry-recognized curriculum
  • Chance to learn from practical exercises and live projects
  • Chance to attend sessions with industry experts
  • Free Internship
  • Chance to build a strong professional network





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