Digital
Marketing
In Collaboration With Timespro
Undergraduate Degree
Introduction
Today, no marketing plan or strategy is complete without digital strategy. Almost all industries have been using digital marketing to build brand, generate leads or sell. As the world is getting more and more digitized in every respect, Digital Marketing is a booming career option today. With striking features like cost-effectiveness, instant response, flexibility, convenience, effectiveness, Digital Marketing is making a strong impact in the world of Marketing and Advertising.
Core Course
Objectives
- Understand the conceptual framework of Digital Marketing
- Understand How Customers behave in digital space
- Understand the concepts of Value Creation, delivery and communication in digital space
- Legal and Ethical Issues in Internet Marketing
- Understand the workings of paid advertisement and search engine optimized advertisements on popular search engine.
- Understand how to use web analytics and the concept of ROI in Digital space
- Understand the usage of Social Media
- This course helps the companies to Increase brand awareness, drive sales and/or leads
Course Delivery
- Fundamentals of Digital Marketing and Content creation – 30Hrs
- Website Planning and E-commerce – 35Hrs
- Social Media Marketing and Influencer Marketing – 50Hrs
- SEO & SEM, Affiliate and ORM – 50Hrs
- Mobile Marketing, Email Marketing and Analytics – 35Hrs
- Digital Marketing Strategy and Planning – 30Hrs
- Doubt Solving – 10Hrs
- Field Work (Internship)
Admission Procedure
Every eligible candidate has to pass a Common Entrance Test/Personal Interview to be conducted by College.
Testimonials
Mishra ShaileshKumar Chandresh
“Regular classes held at our college to help us with our aptitude and technical skills. Our faculties guided and encouraged us at each step thereby helping me secure my placement at such a reputed company”.
Vaibhav Sharad Jadhav
“I am grateful to ASM's CSIT faculties for putting in all the efforts to groom us and make us corporate professionals. It was a wonderful experience at CSIT.”
Mamta Vasant Thakkar
"My 3 years of B.Sc and 2 years of Msc. have been excellent and a memory to cherish for a lifetime. The time I spent here, has been full of opportunities that were both fun and enriching. The exposure I got, made me a better person, ready to face the challenges in the corporate world. I am grateful for the efforts of the placement cell for helping me enhance my professional skills and getting me placed."
Nirmala Huvappa Thombare
"CSIT Faculty has provided us a great learning experience as per the recent technology advancements.We got prepared for Industry needs and for research too."
Mishra ShaileshKumar Chandresh
“Regular classes held at our college to help us with our aptitude and technical skills. Our faculties guided and encouraged us at each step thereby helping me secure my placement at such a reputed company”.
Vaibhav Sharad Jadhav
“I am grateful to ASM's CSIT faculties for putting in all the efforts to groom us and make us corporate professionals. It was a wonderful experience at CSIT.”
Mamta Vasant Thakkar
"My 3 years of B.Sc and 2 years of Msc. have been excellent and a memory to cherish for a lifetime. The time I spent here, has been full of opportunities that were both fun and enriching. The exposure I got, made me a better person, ready to face the challenges in the corporate world. I am grateful for the efforts of the placement cell for helping me enhance my professional skills and getting me placed."
Nirmala Huvappa Thombare
"CSIT Faculty has provided us a great learning experience as per the recent technology advancements.We got prepared for Industry needs and for research too."