Understand the conceptual framework of Digital Marketing
Understand How Customers behave in digital space
Understand the concepts of Value Creation, delivery and communication in digital space
Legal and Ethical Issues in Internet Marketing
Understand the workings of paid advertisement and search engine optimized advertisements on popular search
Understand how to use web analytics and the concept of ROI in Digital space
Understand the usage of Social Media
This course helps the companies to Increase brand awareness, drive sales and/or leads
Today, no marketing plan or strategy is complete without digital strategy. Almost all industries have been using
digital marketing to build brand, generate leads or sell.
As the world is getting more and more digitized in every respect, Digital Marketing is a booming career option
today. With striking features like cost-effectiveness, instant response, flexibility, convenience, effectiveness, Digital
Marketing is making a strong impact in the world of Marketing and Advertising.