What is Digital Marketing?

Digital marketing is one of the greatest trends of the 21^st century. It is a convenient and effective way of promoting one’s business or service, or even talent. Reaching out to the world and a greater potential clientele has been made possible with digital marketing. Everyday there are new practices and trends being introduced in the field opening up several job opportunities.

As the term suggests, digital marketing is about carrying various marketing activities on the digital platforms. It constitutes the use of online technologies to promote a product or service and involves incorporation of marketing practices on social media, websites, and other similar platforms.

Career in Digital Marketing in India

Given that Digital Marketing is among the latest trends, there are numerous career opportunities in the field. New avenues as well keep coming to light frequently. Aspirants from various fields have a scope in developing their careers in digital marketing. There are undergraduate, diploma, postgraduate as well as postgraduate diplomas available with digital marketing as a specialization.

Some of the top and internationally recognized educational institutes have introduced fulfilling courses in the field. One can even be their own boss and work in digital marketing individually. There are boundless opportunities and freedom to choose a career path in the field. Besides, it is also recognized globally making it one of the best career choices.

Job Opportunities in Digital Marketing in India

As mentioned previously, there are boundless scope for digital marketing, even in India. With almost every household having at least one smartphone, it certainly is one of the best areas to build a career.

Here are the top 10 job opportunities in digital marketing and how each of them unique with a up to par salary range.

• SEO and SEM Specialist
• Bot Developer
• Graphic Designer
• Content Writer
• Social Media Marketer
• Email Marketing Specialist
• Web Developer
• Internet of Things Marketing Specialist
• UI Designer
• Digital Marketing Executive

1. SEO and SEM Specialist

It is one of the most important job in digital marketing. SEO stands for Search-Engine Optimization and SEM is Search-Engine Marketing and these terms involve practices regarding search engines such as Google, Bing, Yahoo and others. These can vary from country to country, region to region.

What does a SEO and SEM Specialist do?

These specialists are mainly responsible for boosting the respective website of the product or service to rank on the search engine. There are different kinds of activities that lead to successful ranking of the website. This way, potential customers can be reached through online platforms.

SEO and SEM Specialist: Duties and Responsibilities

There are a few specific responsibilities that a SEO & SEM has. These are listed as follows:

• Planning, implementing and managing the firm’s complete SEO strategy
• Web marketing and web analytics
• Drafting out content strategy
• Link building
• Planning a keyword strategy

SEO and SEM Specialist: Skills and Qualifications

There is a skillset that is preferred in these specialists. The skills are relevant to the job and are sharpened with time. The hard and soft skills are listed as follows:

• Team player
• Leadership skills
• Ability to follow deadlines
• Research skills
• Deeper understanding of online trends
• Communication skills

Apart from this skillset, the specialists are expected to have either of the following qualifications as well:

• Bachelor’s Degree in Marketing or relevant field
• Fresher experience in marketing
• Diploma in Digital Marketing
• Internship experience in SEO/SEM

SEO and SEM Specialist Average Salary Range

The salary range for SEO & SEM Specialists differs depending on the experience earned as well as the degree of education. For freshers, the initial salary ranges from ₹1.2L to ₹1.8L. There are certain factors that affect fresher salaries including the educational institute from where the degree was pursued, the quality of campus placements, internships if any, and others.

2. Bot Developer

Bot developers are the ones who are in-charge of the interactive bots that are seen on various websites. This involves setting up automatic responses and solving the customers’ queries. There are different kinds of bots and special kind of training is required for this job.

What does a Bot Developer do?

A bot developer uses coding and software development knowledge to making the bots that can used for specific purposes. Bots are a part of artificial intelligence and where the system is programmed to generate responses for the person with queries. Maintaining these bots and fixing if there are any errors arising is basically what a bot developer does.

Bot Developer: Duties and Responsibilities

There are certain responsibilities that a bot developer undertakes. Their major responsibilities are listed as follows:

• Designing programs that use AI to communicate through text or audio.
• Develop chatbot programs which can communicate in a variety of scenarios.
• Timely test the application and debug it if necessary.
• Reviewing and simplifying code whenever required.

Bot Developer: Skills and Qualifications

A bot developer needs to have a certain set of skills. These skills are essential for the job and can be upgraded with experience. The hard and soft skills required are listed as follows:

• Working until it’s done
• Ability to meet deadlines
• Understanding of AI
• Understanding of software development

Apart from this skillset, the developers are expected to have either of the following qualifications as well:

• Master’s Degree in Software Development or relevant field
• Bachelor’s Degree in Software Development or relevant field
• Internship experience as a software developer or related

Bot Developer Average Salary Range

The salary range for bot developers will vary depending on various factors. For freshers, the factors include the educational institute from where the degree was pursued, the quality of campus placements, internships if any, and others. Initial salaries for these developers range from ₹2L to ₹2.8L. With experience, the salaries will also increase.

3. Graphic Designer

Among the various creative jobs in digital marketing, graphic designing is one. To make captivating image copies for social media, professional knowledge and understanding is essential. The designers are paid fairly well for the vision that they put into their work.

What does a Graphic Designer do?

A graphic designer is someone who does the creative work that involves designing of the social media posts and elements of the website. It constitutes the use of software applications such as Photoshop and Canva. There is more to the job than just this.

Graphic Designer: Duties and Responsibilities

The designers have a few specific responsibilities. These may differ from company to company, the common ones are listed as follows:

• Create visual concepts
• Put forth ideas that captivate and inform the customers
• Develop the complete production design for applications
• Design layouts for advertisements, brochures, magazines, and reports

Graphic Designer: Skills and Qualifications

The designers are ought to have a certain set of skills. The skillset relevant to the job is as follows:

• Team player
• Ability to follow deadlines
• Research skills
• Creative skills
• Understanding of online trends and platforms
• Proficiency in using Photoshop and other designing applications

Apart from this skillset, the designers are expected to have either of the following qualifications as well:

• Bachelor’s Degree in Graphic Designing or relevant field
• Diploma in Graphic Designing
• Internship experience as a Graphic Designer

Graphic Designer Average Salary Range

The salary range for Graphic Designers varies depending on the experience earned as well as the degree of education. For freshers, the initial salary ranges from ₹1.2L to ₹1.8L. There are other factors as well that influence the salaries including the institute of education, the quality of campus placements, internships if any, and others.

4. Content Writer

One of the most underrated yet important job in digital marketing is content writing. The writers are expected to have a much deeper understanding of grammar and appropriate anecdotes. There is a wide range of duties and activities that the writers are supposed to carry out.

What does a Content Writer do?

The writers have a series of duties where they have to write engaging content for websites and social media. Writing blogs and articles among other things are what these writers have to do. This content created is used to attract existing as well as potential clients to the product or service.

Content Writer: Duties and Responsibilities

There are certain responsibilities for which a content writer is responsible. Their major responsibilities are listed as follows:

• Create written material for websites and other media platforms
• Customize content for search engine optimization
• Generate engaging content to drive web traffic and sales
• Explain topics in a straight forward and convenient way

Content Writer: Skills and Qualifications

A bot developer needs to have a certain set of skills. These skills are essential for the job and can be upgraded with experience. The hard and soft skills required are listed as follows:

• Ability to meet deadlines
• Creative understanding of language
• Impeccable vocabulary and grammar
• Up to date with trends and recent changes in content generation
• Understanding of SEO

Apart from this skillset, the writers are expected to have either of the following qualifications as well:

• Master’s Degree in English Language or relevant field
• Bachelor’s Degree in English Language or relevant field
• Internship experience as a content writer

Content Writer Average Salary Range

The salary range for content writers will vary depending on various factors. For freshers, the factors include the educational institute from where the degree was pursued, the knowledge and understanding of the field, and others. Initial salaries for the writers range from ₹1.2L to ₹1.8L.

5. Social Media Marketer

Social media constitutes a significantly major part of the digital marketing. Frequent activity on the social media with engaging posts is something that plays a salient role in promoting a business. The social media marketer mainly responsible for the same.

What does a Social Media Marketer do?

A social media marketer is a person who takes care of the social media presence of the business. It involves understanding the working of social media platforms and the audience. The marketers need to stay updated with the trends and work accordingly.

Social Media Marketer: Duties and Responsibilities

The marketers have certain specific responsibilities. These are listed as follows:

• Create marketing and social media campaigns and strategies
• Carry out budget planning for paid promotions
• Ideate content for the media
• Implementation schedules for posts
• Maintain brand consistency in marketing
• Work with other professionals in advertising, development, and branding

Social Media Marketer: Skills and Qualifications

The designers are ought to have a certain set of skills. The skillset relevant to the job is as follows:

• Team player
• Ability to follow deadlines
• Research skills
• Creative skills
• Understanding of online trends and platforms
• Communication skills
• Leadership skills

Apart from this skillset, the designers are expected to have either of the following qualifications as well:

• Bachelor’s Degree in Marketing or relevant field
• Diploma in Digital Marketing
• Internship experience in Social Media Marketing

Social Media Marketer Average Salary Range

The salary range for Social Media Marketers varies depending on the experience and the degree of education as well. For freshers, the salary ranges from ₹1.2L to ₹1.8L. Other factors that influence the salaries include the institute of education, the quality of campus placements, internships if any, and others.

6. Email Marketing Specialist

To keep in touch with the clients and to seek potential clients is important for the business. This is achieved through email marketing. Sending frequent but not too many emails is mainly what email marketers do.

What does an Email Marketing Specialist do?

These specialists are mainly responsible for sending emails to the existing clients and potential clients. They are also responsible for being in touch with the investors and responding to customer emails. There are other kinds of activities as well that these specialists carry out.

Email Marketing Specialist: Duties and Responsibilities

There are a few specific responsibilities that email marketing specialists have. These are listed as follows:

• Building email lists
• Creating emails
• Bringing in leads through written communications
• Educating about the brand

Email Marketing Specialist: Skills and Qualifications

There is a skillset that is preferred in these specialists. The skills are relevant to the job and are sharpened with time. The hard and soft skills are listed as follows:

• Team player
• Research skills
• Understanding of online trends
• Communication skills

Apart from this skillset, the specialists are expected to have either of the following qualifications as well:

• Bachelor’s Degree in Marketing or relevant field
• Diploma in Digital Marketing
• Internship experience as an Email Marketer

Email Marketing Specialist Average Salary Range

The salary range for Email Marketing Specialists will differ based on the experience earned as well as the education pursued. For freshers, the salary ranges from ₹1.2L to ₹1.8L. There are other factors as well that affect fresher salaries including the educational institute from where the degree was obtained, internships if any, and others.

7. Web Developer

Bot developers are the ones who are in-charge of the interactive bots that are seen on various websites. This involves setting up automatic responses and solving the customers’ queries. There are different kinds of bots and special kind of training is required for this job.

Web developers play an absolutely significant role when it comes to digital marketing. The job requires proper qualification as well. Also, the website is what represents the product and service, which makes the job even more salient.

What does a Web Developer do?

A web developer is software developer who is in-charge of the website and the coding part that comes with it. There are several areas where the expertise of these professionals is needed. Be it regular big fixing or updating the code for the website, the developers are in-charge.

Web Developer: Duties and Responsibilities

There are certain responsibilities that a web developer undertakes. Their major responsibilities are listed as follows:

• Design and create websites
• Responsible for the look of the website
• Responsible for the site’s technical aspects
• Maintain performance and capacity of the sire
• Measure the website’s speed and determine the traffic can be handled

Web Developer: Skills and Qualifications

There is a certain set of skills that is looked upon in web developers. These skills are absolutely essential for the job and are upgraded with experience. The hard and soft skills required are as follows:

• Working until it’s done
• Ability to meet deadlines
• Updated with the trends
• Understanding of software development

Apart from this skillset, the developers are expected to have either of the following qualifications as well:

• Master’s Degree in Software Development or relevant field
• Bachelor’s Degree in Software Development or relevant field
• Internship experience as a software developer or related

Web Developer Average Salary Range

The salary range for web developers varies as per certain factors. For freshers, the factors include the educational institute from where the degree was pursued, the quality of campus placements, internships if any, and others. Initial salaries for these developers range from ₹2.4L to ₹3.6L. With experience, the salaries will also increase.

8. ‘Internet of Things’ Marketing Specialist

The Internet of things describes the network of physical objects—“things”—that are embedded with sensors, software, and other technologies for the purpose of connecting and exchanging data with other devices and systems over the Internet.

Internet of things or IoT is a term that deals with the devices or ‘things’ that are embedded with software for the exchange of data. An IoT marketing specialist is someone who carries out marketing using these ‘things’ as a medium.

What does an Internet of Things Marketing Specialist do?

As specified previously, an IoT marketing specialist is responsible for marketing in the area of connecting devices. The marketing is done through various media and also differs as per the audience of the product or service.

Internet of Things Marketing Specialist: Duties and Responsibilities

There are a few specific responsibilities that a SEO & SEM has. These are listed as follows:

• Promote particular products or services as per the collected data
• Track web search data with IoT devices
• Determine the type of apps being used by consumers
• Track the requirements and nature of the targeted audience.

Internet of Things Marketing Specialist: Skills and Qualifications

There is a skillset that is preferred in these specialists. The skills are relevant to the job and are sharpened with time. The hard and soft skills are listed as follows:

• Team player
• Leadership skills
• Ability to follow deadlines
• Research skills
• Deeper understanding of online trends
• Communication skills

Apart from this skillset, the specialists are expected to have either of the following qualifications as well:

• Bachelor’s Degree in Marketing or relevant field
• Diploma in Digital Marketing
• Internship experience as an IoT Marketing Specialist

Internet of Things Marketing Specialist Average Salary Range

The salary range for IoT Marketing Specialists vary as per the experience and the degree of education as well. The initial salary ranges from ₹1.2L to ₹1.8L. There are other factors that affect fresher salaries which include the college of education, the quality of experience and skills, internships if any, and others.

9. UI Designer

UI Designing or User Interface Designing is about designing the layout of a website. The designers need to understand the perspective of the target audience and create designs accordingly. UI design plays a significant role in client engagement.

What does a UI Designer do?

A UI designer is someone who carries out the creative part of designing and developing of a website. There are software applications that can be used to design a website, else one can just create a model site for the business. The website needs to be captivating and convenient at the same time.

UI Designer: Duties and Responsibilities

The designers have a few specific responsibilities. These may differ from company to company, the common ones are listed as follows:

• Build interfaces in software or other devices
• Take charge of looks or style of the site
• Create interfaces for users
• Work with the web development team

UI Designer: Skills and Qualifications

The designers are ought to have a certain set of skills. The skillset relevant to the job is as follows:

• Team player
• Ability to follow deadlines
• Research skills
• Creative skills
• Understanding of online trends and platforms
• Proficiency in using designing applications

Apart from this skillset, the designers are expected to have either of the following qualifications as well:

• Bachelor’s Degree in UI Design or relevant field
• Diploma in UI Design
• Internship experience as a UI Designer

UI Designer Average Salary Range

The salary range for UI Designers varies depending on their education and experience, mostly. For freshers, the salary ranges from ₹1.2L to ₹1.8L. There are other factors as well that influence the salaries including the institute of education, campus placements, internships if any, and others.

10. Digital Marketing Executive

These executives have a similar job as to SEO/SEM specialists. The difference is that digital marketing is a wider concept. The executive takes over duties of leadership and looking upon other areas of marketing.

What does a Digital Marketing Executive do?

The marketing executive is responsible for the entire digital marketing which includes social media as well as on-page and off-page marketing. There are various kinds of marketing practices that are involved on various platforms which are taken care by the executive.

Digital Marketing Executive: Duties and Responsibilities

There are a few specific responsibilities that a digital marketer has. These are listed as follows:

• Planning, implementing and managing digital marketing strategy
• Web marketing and web analytics
• Drafting out content strategy
• Link building
• Planning keyword strategy

Digital Marketing Executive: Skills and Qualifications

There is a skillset that is preferred in these marketers. The skills are relevant to the job and are similar to those of SEO/SEM Specialists. The hard and soft skills are listed as follows:

• Team player
• Leadership skills
• Ability to follow deadlines
• Research skills
• Deeper understanding of online trends
• Communication skills

Apart from this skillset, the marketers are expected to have either of the following qualifications as well:

• Bachelor’s Degree in Marketing or relevant field
• Diploma in Digital Marketing
• Internship experience in Digital Marketer

Digital Marketing Executive Average Salary Range

The salary range for SEO & SEM Specialists differs depending on the experience earned as well as the degree of education. For freshers, the initial salary ranges from ₹1.8L to ₹2.4L. There are certain factors that affect fresher salaries including the educational institute from where the degree was pursued, the quality of campus placements, internships if any, and others.

Why Choose a Career in Digital Marketing?

Considering that there is digitization is almost every field now, it is given that digital marketing a field that can provide an ideal career. In order to grow any kind of business, digital marketing is the answer. This indicates that a career in digital marketing is rewarding and futuristic. Given below are a few of the many reasons why one should choose a career in this field:

• It showcases a format of the present and future
• It will only keep becoming more important for businesses
• Digital presence has become salient for business to remain in the competition
• It is a fast-paced and fascinating industry
• It is perfect for people who are hard-working and strategic

How to Start a Career in Digital Marketing in India

To be able to start a career in digital marketing, one need to pursue education in the field. It can be a diploma or a bachelor’s degree. Internships as well play a significant role in kicking off a career in the field. There is a particular skillset that needs to be achieved to be able to successfully boost the career in digital marketing.

ASM’s College of Commerce, Science and Information Technology (CSIT) offers quality courses in undergraduate and postgraduate courses in marketing as well as digital marketing. And that is not it, the institute also provides professional training and value-added certifications which make the students outstanding candidates for jobs.

Future Scope of Digital Marketing in India

In India, given that the Prime Minister is urging to promote local businesses and digitize, there is a raging scope for digital marketing in the country. Digital marketing is an industry that is growing rather exceptionally which draws thousands of young minds towards it. Besides, due to the pandemic and lockdown, the use of internet has increased which again has made the incorporation of digital marketing in businesses far more important.

It has also been predicted that over 90% of businesses in India will go digital in the next decade. This certainly states the significance of digital marketing and the aspects that tag along. The use of social media has experienced a rise as well. Due to which the owners of these various platforms are customizing their products and services that will aid in promoting businesses online.

What Digital Marketing Skills Are in Demand?

As mentioned previously, there is a specific set of skills that are observed in a digital marketing executive. These skills are absolutely essential as digital marketing is majorly strategic. Along with hard work and a well-founded strategy, consistency is also important. Some of the major skills required are listed as follows:

• Knowledge of Search Engine Optimization (SEO)
• Ability to curate content
• Content marketing
• Understanding of data analytics
• Drafting effective social media strategy
• Knowledge of UX Design

There are a few other skills as well which will differ depending on the industry. Although, these are the common and most important skills that a digital marketer is expected to develop.

Summary

Overall, digital marketing is fascinating and fulfilling industry. It is also one of the fastest growing industries which is taking various businesses with it. Which is why, a career in this field is ideal for anyone. Also, it provides the convenience of working individually without ties to an organization. This makes it special as it can significantly the issue of unemployment in the country.

If you are an inspired, driven and determined individual who wishes to pursue a career in digital marketing, ASM has the answer. At ASM’s CSIT, we offer courses in digital marketing with multiple added benefits. Become a part of ASM and through world-class education, boost your employability with professional training and personality development.