Overview
A BBA premium with specialization in Digital Marketing program is an undergraduate degree program designed to equip students with the necessary knowledge and skills to excel in digital marketing roles. The program spans over three years and covers courses in marketing, business administration, and digital technologies. Along with classroom lectures, the BBA in digital marketing program also provides practical learning opportunities such as internships, certifications, case studies, and projects to help students apply their knowledge in real-world scenarios and gain practical experience in digital marketing. The program is offered in collaboration with FMA DIGITAL, a leading digital marketing consultant catering to some of the top brands in the country and abroad.
Course Objective
- To Provide adequate basic understanding about management education among the students.
- To provide students with a comprehensive understanding of the principles and practices of digital marketing.
- To equip students with the knowledge and skills required to develop and implement effective digital marketing strategies.
- To enable students to analyze and interpret data related to digital marketing activities and make informed decisions based on the results.
- To provide students with an understanding of the role of digital marketing in the broader business context and its impact on business performance.
- To expose students to emerging trends and technologies in digital marketing and equip them with the ability to adapt to changes in the field.
- To provide students with opportunities to apply their knowledge and skills through practical projects, internships, or case studies.
- To prepare students for careers in digital marketing roles in various industries, such as advertising, e-commerce, social media, and search engine optimization.
Course Modules
Semester 1
| Course Module | Hours |
|---|---|
| Introduction to Digital Marketing | 8 Hours |
| Introduction to Web Analytics | 6 Hours |
| Introduction to SEO and SEM | 6 Hours |
| Total | 20 Hours |
Semester 2
| Course Module | Hours |
|---|---|
| Social Media Marketing | 8 Hours |
| Website Development- Introduction | 6 Hours |
| Search Engine Optimization | 6 Hours |
| Total | 20 Hours |
Semester 3
| Course Module | Hours |
|---|---|
| Search Engine Marketing | 8 Hours |
| Email marketing, Mobile Marketing and Video Marketing | 6 Hours |
| E-commerce Marketing | 6 Hours |
| Total | 20 Hours |
Semester 4
| Course Module | Hours |
|---|---|
| Affiliate Marketing and Google AdSense | 8 Hours |
| Lead Generation and Marketing Automation | 8 Hours |
| Emerging Trends & Technologies | 4 Hours |
| Total | 20 Hours |
Semester 5
| Course Module | Hours |
|---|---|
| Content Marketing | 8 Hours |
| SEO Advance | 5 Hours |
| Mobile Marketing | 5 Hours |
| Total | 20 Hours |
Semester 6
| Course Module | Hours |
|---|---|
| Web Analytics and Performance Management | 5 Hours |
| PPC Advertising | 8 Hours |
| Capstone Project | 7 Hours |
| Total | 20 Hours |
Related Certifications
Students can pursue any 2 certifications during the tenure of the course:
- Google Ads Certification
- Microsoft Advertising Certification
- Google Analytics Certification
- HubSpot Inbound Certification
- Hootsuite Social Media Marketing Certification
- Facebook Blueprint Certification
- SEMrush SEO Certification
Related Tools
- SEMrush
- Mailchimp
- Canva
- WordPress
- Buffer
- Google AdWorks
- Design Tools
- Hotjar
- Ahrefs
- Adobe Premiere pro
Internships
After the completion of second semester the students have to compulsory go for a 2 month internship, after completion of 1st year of the course, to get the relevant industry exposure. Some of the organisations where the students will be provided internships are:
Program Outcomes
- Learn to create ads strategy to amplify your business message to a targeted audience.
- Learn how to increase the sales revenue of a business.
- Learn how to brand your company.
- Learn how to optimize website for search engines.
- Learn how to gain Business insights.
- Be a part of highly in-demand industry.
Potential Carrier Opportunities
