University Affiliation

SPPU (Pune University)


3 years


A BBA premium with specialization in Digital Marketing program is an undergraduate degree program designed to equip students with the necessary knowledge and skills to excel in digital marketing roles. The program spans over three years and covers courses in marketing, business administration, and digital technologies. Along with classroom lectures, the BBA in digital marketing program also provides practical learning opportunities such as internships, certifications, case studies, and projects to help students apply their knowledge in real-world scenarios and gain practical experience in digital marketing. The program is offered in collaboration with FMA DIGITAL, a leading digital marketing consultant catering to some of the top brands in the country and abroad.

Course Objective

  • To Provide adequate basic understanding about management education among the students.
  • To provide students with a comprehensive understanding of the principles and practices of digital marketing.
  • To equip students with the knowledge and skills required to develop and implement effective digital marketing strategies.
  • To enable students to analyze and interpret data related to digital marketing activities and make informed decisions based on the results.
  • To provide students with an understanding of the role of digital marketing in the broader business context and its impact on business performance.
  • To expose students to emerging trends and technologies in digital marketing and equip them with the ability to adapt to changes in the field.
  • To provide students with opportunities to apply their knowledge and skills through practical projects, internships, or case studies.
  • To prepare students for careers in digital marketing roles in various industries, such as advertising, e-commerce, social media, and search engine optimization.

Course Modules

Semester 1
Course Module Hours
Introduction to Digital Marketing 8 Hours
Introduction to Web Analytics 6 Hours
Introduction to SEO and SEM 6 Hours
Total 20 Hours
Semester 2
Course Module Hours
Social Media Marketing 8 Hours
Website Development- Introduction 6 Hours
Search Engine Optimization 6 Hours
Total 20 Hours
Semester 3
Course Module Hours
Search Engine Marketing 8 Hours
Email marketing, Mobile Marketing and Video Marketing 6 Hours
E-commerce Marketing 6 Hours
Total 20 Hours
Semester 4
Course Module Hours
Affiliate Marketing and Google AdSense 8 Hours
Lead Generation and Marketing Automation 8 Hours
Emerging Trends & Technologies 4 Hours
Total 20 Hours
Semester 5
Course Module Hours
Content Marketing 8 Hours
SEO Advance 5 Hours
Mobile Marketing 5 Hours
Total 20 Hours
Semester 6
Course Module Hours
Web Analytics and Performance Management 5 Hours
PPC Advertising 8 Hours
Capstone Project 7 Hours
Total 20 Hours

Related Certifications

Students can pursue any 2 certifications during the tenure of the course:

  • Google Ads Certification
  • Microsoft Advertising Certification
  • Google Analytics Certification
  • HubSpot Inbound Certification
  • Hootsuite Social Media Marketing Certification
  • Facebook Blueprint Certification
  • SEMrush SEO Certification

Related Tools

  • SEMrush
  • Mailchimp
  • Canva
  • WordPress
  • Buffer
  • Google AdWorks
  • Design Tools
  • Hotjar
  • Ahrefs
  • Adobe Premiere pro


After the completion of second semester the students have to compulsory go for a 2 month internship, after completion of 1st year of the course, to get the relevant industry exposure. Some of the organisations where the students will be provided internships are:

  • innoserv
  • nextgen
  • FMA
  • cobuzz
  • iskillbox
  • kalzoom
  • Datatech

Program Outcomes

  • Learn to create ads strategy to amplify your business message to a targeted audience.
  • Learn how to increase the sales revenue of a business.
  • Learn how to brand your company.
  • Learn how to optimize website for search engines.
  • Learn how to gain Business insights.
  • Be a part of highly in-demand industry.

Potential Carrier Opportunities

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