Digital
Marketing
In Collaboration With Timespro
Undergraduate Degree
Introduction
Today, no marketing plan or strategy is complete without digital strategy. Almost all industries have been using digital marketing to build brand, generate leads or sell. As the world is getting more and more digitized in every respect, Digital Marketing is a booming career option today. With striking features like cost-effectiveness, instant response, flexibility, convenience, effectiveness, Digital Marketing is making a strong impact in the world of Marketing and Advertising.
Core Course
Objectives
- Understand the conceptual framework of Digital Marketing
- Understand How Customers behave in digital space
- Understand the concepts of Value Creation, delivery and communication in digital space
- Legal and Ethical Issues in Internet Marketing
- Understand the workings of paid advertisement and search engine optimized advertisements on popular search engine.
- Understand how to use web analytics and the concept of ROI in Digital space
- Understand the usage of Social Media
- This course helps the companies to Increase brand awareness, drive sales and/or leads
Course Delivery
- Fundamentals of Digital Marketing and Content creation – 30Hrs
- Website Planning and E-commerce – 35Hrs
- Social Media Marketing and Influencer Marketing – 50Hrs
- SEO & SEM, Affiliate and ORM – 50Hrs
- Mobile Marketing, Email Marketing and Analytics – 35Hrs
- Digital Marketing Strategy and Planning – 30Hrs
- Doubt Solving – 10Hrs
- Field Work (Internship)
Admission Procedure
Every eligible candidate has to pass a Common Entrance Test/Personal Interview to be conducted by College.
Testimonials
Manthan Patrekar
I am really grateful to my teachers who have changed my whole aspect towards learning. I express my heartfelt thanks to the institution for giving me the perfect opportunity to explore myself
Shamal Ambadkar
Through ASM institute, I have gained valuable experience for personal and academic growth, offering opportunities for learning, networking, and career advancement. However, its worth varies depending on individual goals, fields of study, and financial considerations.
Shreenivas Sanjay Banbare
It was a good experience overall. The college teaching staff is very good & helpful throughout 3 years of course completion.
Also College arranged the industrial visit to Baramati for our final year projects. Thank you.
Also College arranged the industrial visit to Baramati for our final year projects. Thank you.
Shreyash Jagdish Chavan
ASM CSIT is a nice college with supportive faculty, best in class library facility and infrastructure. College encourages students to participate in extracurricular activities.
Manthan Patrekar
I am really grateful to my teachers who have changed my whole aspect towards learning. I express my heartfelt thanks to the institution for giving me the perfect opportunity to explore myself
Shamal Ambadkar
Through ASM institute, I have gained valuable experience for personal and academic growth, offering opportunities for learning, networking, and career advancement. However, its worth varies depending on individual goals, fields of study, and financial considerations.
Shreenivas Sanjay Banbare
It was a good experience overall. The college teaching staff is very good & helpful throughout 3 years of course completion.
Also College arranged the industrial visit to Baramati for our final year projects. Thank you.
Also College arranged the industrial visit to Baramati for our final year projects. Thank you.
Shreyash Jagdish Chavan
ASM CSIT is a nice college with supportive faculty, best in class library facility and infrastructure. College encourages students to participate in extracurricular activities.