In Collaboration With Timespro
Today, no marketing plan or strategy is complete without digital strategy. Almost all industries have been using digital marketing to build brand, generate leads or sell. As the world is getting more and more digitized in every respect, Digital Marketing is a booming career option today. With striking features like cost-effectiveness, instant response, flexibility, convenience, effectiveness, Digital Marketing is making a strong impact in the world of Marketing and Advertising.
- Understand the conceptual framework of Digital Marketing
- Understand How Customers behave in digital space
- Understand the concepts of Value Creation, delivery and communication in digital space
- Legal and Ethical Issues in Internet Marketing
- Understand the workings of paid advertisement and search engine optimized advertisements on popular search engine.
- Understand how to use web analytics and the concept of ROI in Digital space
- Understand the usage of Social Media
- This course helps the companies to Increase brand awareness, drive sales and/or leads
- Fundamentals of Digital Marketing and Content creation – 30Hrs
- Website Planning and E-commerce – 35Hrs
- Social Media Marketing and Influencer Marketing – 50Hrs
- SEO & SEM, Affiliate and ORM – 50Hrs
- Mobile Marketing, Email Marketing and Analytics – 35Hrs
- Digital Marketing Strategy and Planning – 30Hrs
- Doubt Solving – 10Hrs
- Field Work (Internship)
Every eligible candidate has to pass a Common Entrance Test/Personal Interview to be conducted by College.